Cut catalogue shoot cost by 68% and shipped 3 colour variants per SKU instead of 1.
The brief
Atelier Bouleau wanted to launch their 2026 indoor collection with consistent imagery across web, print and showroom — without flying the prototypes to a studio.
What we did
Modelled all 24 SKUs from CAD, lit a single base scene, then used AI to generate fabric and finish variations on top of the photoreal base. One render, three colourways, dozens of lifestyles.
Outcome
The team launched 6 weeks earlier than their previous physical shoot cycle, at a third of the cost. Conversion lift on the new catalogue: +18%.
