Backing
up
reality
for
your
business

In 2010 we modelled the world’s buildings for Google Maps. Now we make reality run as software — catalogues that heal themselves, campaigns that compile, worlds you can train and time-travel in. London + Hyderabad.

Explore the twelve Send a brief

15+years operating

1,000+projects shipped

Google Maps 3Doriginal buildings layer

London + Hyderabadtwo studio bases

New product line — NBL Robotics

We turn real sites into robot-ready digital twins.

Warehouses, factories and hospitals, scanned and rebuilt as labelled, physics-ready OpenUSD scenes for NVIDIA Isaac Sim — so your robot’s first day on site happens in simulation. Explore the live twin below: drag to orbit, toggle the four layers.

Explore NBL Robotics →

Warehouse_A · 24 × 16 m · drag to orbit

01 · Visual twin

The captured site as your team sees it — geometry true to the real floor.

def Xform "Warehouse_A" (
  kind = "assembly"
) {
  # 24m × 16m · scanned
}

One site · Four weeks · Fixed quote

Request a pilot quote →

About
the lab

Net Business Labs is the AI 3D technology company. Founded in 2010, we built the original 3D buildings layer for Google Maps — a thousand projects later we turn products, spaces and cities into software: digital twins that sell, imagery engines that never reshoot, and worlds you can train machines in.

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Physical AI

The data layer for physical AI.

Robots, autonomous vehicles and simulators can’t learn from the raw world — it has to be rebuilt as structured, labelled 3D first. That has been our only job for nine years. If it exists, it can run as software.

NAV_GRAPH · CITY SCALE

3D NAVIGATION MAPS · YEAR 9 · CONTINUOUS DELIVERY

ROBOT ROUTE · TWIN

019 YEARS · CONTINUOUS

3D navigation maps

Nine years building 3D navigation maps for one global mapping client — city scale, continuous delivery, to someone else’s exacting spec. This is the work the studio runs on today.

02NEW · NBL ROBOTICS

Robot-ready digital twins

Real warehouses, factories and hospitals rebuilt as labelled, physics-ready OpenUSD scenes, tested in NVIDIA Isaac Sim before handover.

Explore the live twin →

03TRAINING DATA

SimReady worlds & assets

Labelled, physics-ready 3D environments and objects — the structured world data that perception models and simulators learn from.

See the pipelines →

From the lab

Worlds you can train in.

The experimental end of the same spine: simulated worlds for training, testing and preserving the real one. All twelve pipelines live on the services page.

Worlds

Infinite Training Worlds

A generator that invents every dangerous edge case. Operators train on a thousand accidents that never happened.

Learn more →

Worlds

A/B Test Physical Reality

A live twin of your store, fed by real traffic. Re-fixture and re-light in simulation — only build what wins.

Learn more →

Flagship

Back Up Reality

We modelled the world's buildings for Google Maps. Now: capture everything that matters, before it changes.

Learn more →

All twelve pipelines →

How it works

One pipeline, every output.

Build the 3D master once, deploy it everywhere. Most engagements are live in 1–3 weeks; enterprise twins in 4–6.

Step 01

Ingest

CAD, scans, photos or a prompt. Anything that describes the thing.

Step 02

Master

A QA'd 3D master per SKU or space — the single source of truth.

Step 03

Train

Your private model, fine-tuned on brand and anchored to the masters.

Step 04

Generate

Assets, imagery, film, AR, twins — every output from one spine.

Step 05

Deploy

Web, store, LMS or API. Human QA on everything that ships.

Who we work with

Furniture & homeware brandsProperty developersArchitecture practicesProduct & hardware startupsIndustrial manufacturersRetail & hospitalityE-commerce cataloguesCrowdfunding launchesFurniture & homeware brandsProperty developersArchitecture practicesProduct & hardware startupsIndustrial manufacturersRetail & hospitalityE-commerce cataloguesCrowdfunding launches