Net Business Labs · AI 3D technology · est. 2010

Back up
reality.

In 2010 we modelled the world’s buildings for Google Maps. Now we make reality run as software — catalogues that heal themselves, campaigns that compile, worlds you can train and time-travel in. London + Hyderabad.

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RAYMARCHED SDF / 64 STEPS · REAL-TIME· LIGHT FOLLOWS YOUR CURSOR

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15+years operating

1,000+projects shipped

Google Maps 3Doriginal buildings layer

London + Hyderabadtwo studio bases

What we build

Twelve wild things, four arenas.

Commerce that renders itself. Campaigns that compile. Worlds you can train, test and time-travel in. And one flagship: backing up reality itself. All on one spine — a QA'd 3D master, deployed as software.

Commerce

Self-Healing Catalogue

An agent watches your PDPs. Weak imagery re-shoots itself, A/B tests, and updates the page. Zero-touch creative ops.

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Commerce

Rooms That Shop Themselves

Customers scan their room once — then your range renders into their actual space, forever. 'Your room, upgraded', weekly.

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Commerce

Scan-to-Commerce

Point a phone at any object, anywhere. Reconstruct it, match it, buy it. The physical world becomes a catalogue.

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Commerce

Sell First, Manufacture Later

Launch photoreal products that don't exist yet. Only what the market votes for goes to the factory — CAD attached.

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Compiler

The Campaign Compiler

CAD in, launch out: film, 40 stills, cutdowns, AR — compiled overnight. Revisions are compiler flags, not re-shoots.

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Compiler

Photography as an API

'The sofa, Tuscan villa, golden hour, 4:5' — typed in Slack, delivered in seconds, geometrically incapable of being wrong.

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Compiler

Founder, Cloned

One capture session. The founder presents every SKU in every language forever — always disclosed, never uncanny.

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Worlds

Infinite Training Worlds

A generator that invents every dangerous edge case. Operators train on a thousand accidents that never happened.

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Worlds

A/B Test Physical Reality

A live twin of your store, fed by real traffic. Re-fixture and re-light in simulation — only build what wins.

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Worlds

Renovate Before You Buy

Every listing auto-twinned. Buyers slide between as-is and the renovation they can afford — costs attached.

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Worlds

Time-Machine Twins

Walk a heritage site as it was in 1950 — or a family home before the renovation. Memory, preserved in 3D.

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Flagship

Back Up Reality

We modelled the world's buildings for Google Maps. Now: capture everything that matters, before it changes.

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Where we deploy

Pointed at the real world.

Cities, sites, factories, workshops, showrooms, homes — the places the twelve pipelines get pointed at. If it exists, it can run as software.

WORLDS · CITY-SCALE TWINS

BUILD · A/B BEFORE CONCRETE

INDUSTRY · TRAINING WORLDS

CRAFT · SELL FIRST, MAKE LATER

COMMERCE · IMAGERY ENGINES

SPACES · CAPTURE & TWINS

How it works

One pipeline, every output.

Build the 3D master once, deploy it everywhere. Most engagements are live in 1–3 weeks; enterprise twins in 4–6.

Step 01

Ingest

CAD, scans, photos or a prompt. Anything that describes the thing.

Step 02

Master

A QA'd 3D master per SKU or space — the single source of truth.

Step 03

Train

Your private model, fine-tuned on brand and anchored to the masters.

Step 04

Generate

Assets, imagery, film, AR, twins — every output from one spine.

Step 05

Deploy

Web, store, LMS or API. Human QA on everything that ships.

Who we work with

Furniture & homeware brandsProperty developersArchitecture practicesProduct & hardware startupsIndustrial manufacturersRetail & hospitalityE-commerce cataloguesCrowdfunding launchesFurniture & homeware brandsProperty developersArchitecture practicesProduct & hardware startupsIndustrial manufacturersRetail & hospitalityE-commerce cataloguesCrowdfunding launches