Service
A/B Test Physical Reality.
Refitting a store to find out it doesn't work is the most expensive A/B test in business. We twin the space, feed it your traffic and sales data, and let you test layouts, fixtures, lighting and signage in simulation — with agent-shoppers modelling flow — before a single contractor is booked.
What’s included
- Photoreal capture-based twin of the space
- Foot-traffic and sales data integration
- Agent-based shopper flow simulation
- Variant editor: fixtures, lighting, signage, layout
- Recommendation report per tested variant
Best for
- →Retail estates planning refits
- →Showrooms and flagships
- →Venues optimising flow and dwell
Our a/b test physical reality process
Step 01
Capture
Site scanned into a photoreal twin.
Step 02
Calibrate
Twin tuned against your real traffic data.
Step 03
Variant
Layouts and fixtures changed in software.
Step 04
Simulate
Agent-shoppers run each variant.
Step 05
Build
Only the winner reaches contractors.
FAQ
How accurate are agent-shoppers?+
Calibrated to your own historical traffic they're directionally strong — strong enough to kill obviously losing refits before you pay for them.
Can we test seasonal setups?+
Yes — Christmas layout in July, in software.
Does it stay useful after the refit?+
The twin persists — every future change gets tested in it first.
Have a brief?
Tell us the scope and we’ll come back with a fixed-fee quote in 48 hours.
Start a project →