Pre-visualised three fit-out options before pouring concrete — saved £180k in rework.
The brief
Merge took out a Carnaby Street lease and had to commit to fit-out within 60 days. The brand wanted to A/B-test fit-out concepts before pouring concrete.
What we did
Three full interior concepts modelled, lit, materialled. Stakeholders walked through them with a VR headset before signing off.
Outcome
Concept B picked, fit-out delivered to spec, no rework. Saved £180k versus their typical iterate-on-site process.
